Have you ever been told that you should “dress for the job you want?”
Many times, the clothes you wear to work make a big impact on how others perceive you. This is especially accurate for real estate agents as the clients you meet may only see you a limited number of times and how you’re dressed will tell them a lot about who they’re potentially working with. With open houses, you'll likely only get one small window to impress a prospective client and if you're wearing your favorite hoodie and sneakers, you may not get to see those clients a second time. Dressing sharp is equally important as being comfortable. While it's not necessarily the most important part of the job, agents can easily look smart and chic with these five pieces for both men & women.
1. White button-down shirt: It doesn't get more classic than the crisp white button-down shirt. It can be paired either with a suit blazer with trousers or denim. This is a great piece to own and if you do find one that fits great in all the right places, my suggestion would be to simply buy 2!
2. Versatile Trouser: Next up is finding the right pair of pants. Dark denim is always a good choice because you can easily dress these up or down. Also, make sure you get the right fit for your body type. Tailoring is another alternative.
Next would be slacks and my pick would be a grey flannel especially for the fall & winter months. Navy, wool and tweed are another go-to option this season. You need to look polished and stay warm when going out on those appointments!
3. Shoes: In real estate, every man needs a good pair of shoes! There are so many styles to choose from but my pick would be a Lace Up Wing Tip Oxofrd. For more of a casual look with a rubber sole that you can easily pair with some dark denim. If going for a dressier approach you can choose a leather sole. This type of shoe is paired mostly with slacks.
4. Sunglasses: Men's accessories are just as vital as the daily attire. Whether you're ubering it to showings or driving around uptown through the concrete jungle of NYC, a great pair of sunnies should always be on deck. Ray Ban offers lots of great styles and personal pick would be a simple & classic Wayfarer style. Timeless, comfortable and easy, designed to focus on what's important.
5. The Structured Blazer: Last but not least, this one is an ultimate must have for any man's wardrobe. A blazer allows you to create a smörgåsbord of polished looks for any occasion.
1. Button Down Blouses: This timeless staple can be worn several different ways and layered under a sweater. This piece is effortless and can easily transition from daytime at the office to evening dinners or networking events. Make sure you get the right fit!
2. Fitted Slacks: This item is a great versatile piece and has many different fits. From skinny, boot cut, wide leg, cropped, ankle etc, simply owning a good pair of black slacks can go a long way towards helping you feel more polished and make getting dressed much easier. Express, J.Crew, and Banana Republic have great styles at affordable price points.
3. The Wrap Dress: Although this style is an oldie it is still a goodie because it's flattering yet sheek at the same time. Can be worn layered with tights during the colder months. So easy to wear and you don't have to think about wearing a top & bottom. Just throw it on & go!
4. High-Quality Work Bag: Every agent needs to be organized and have a professional place to keep your Metrocard, keys, pocket license and phone and the possibility of having to lug your laptop to and from the office are all great reasons to invest in a good work bag.
5. The Professional Coat: This is a key item for the colder months. You want to be warm yet professional and at the same time not look like a polar bear. It's when you're out in the field and meeting clients for the first time this is the first thing they will notice.
Here are some words of advice from Barbara Corcoran:
“I did the smartest thing in the world. I cashed that commission check and I ran right over to Bergdorf Goodman and I blew it on a new coat. It was the smartest thing I could have done because I dressed like a poor kid from Edgewater. I just looked not the part. But I bought the fanciest damn coat. It was brown and white herringbone with real pearl buttons and real fur. I wore that coat for the next three years. It was the smartest thing I could have done with the money because in it I felt so powerful.”
**Barbara wearing the coat from Bergdorf’s along side her business partner and boyfriend Ramone Simone. Photo from @BarbaraCorcoran.
I love that story. Simply looking the part is a very powerful marketing tool. I always tell my clients if you want to sell a $100,000 client, then you need to look as if you’ve already landed many of them. You start here and work backwards to discover how to present yourself in an authentic way that will help you effortlessly close sales.
Thanks for reading! Hope you enjoyed my article.
By Michael Lasris February 26, 2020
One of the perks of living in Uptown Manhattan is the plethora and variety of restaurants. While each neighborhood has its selection of great eateries...