Bohemia Blog by Agent John Enrique Cheserie
The first time I heard this expression, I did not understand it. It was uttered and later printed in a book called- The Spiritual In Speech, to me by a woman who called herself Elizabeth Dixon. At the time, I was looking for a teacher who could help my speech patterns. For some reason, I always felt that my communication skills were very poor (perhaps my own insecurities) or at least my thoughts and feelings weren’t coming across as clear as I would like them to. So, one hot summer (as muggy and sticky as New York can be), I knocked on apartment 4A in a building on Madison Avenue for my first encounter with Liz.
It took me only 45 minutes (into my first lesson) to realize that she was the person I was looking for. Liz is, to this day, one of the most remarkable women I have ever known. She was always tough and yet gracious. I shall always be grateful for her patience, understanding, sensibility, wisdom and above all, humanity. She treated me like a diamond that needed to be polished. At times, like a son she never had. On one occasion she said to me “How can I teach you how to talk, if I can’t hear you? You must be heard first, voice, voice, voice”. Needless to say, Liz and I embarked on a journey that I will always treasure – and her uncanny teaching skills are insurmountable. Which brings me to my next point:
I know you are scratching your head and asking yourself, “What do speech and voice have to do with Real estate?”
Well, since I started working as a Real Estate Agent, I cannot help but think on all the hours and years that I spent working with Liz to improve my speech and speaking voice - it was the best investment of my life. In a business where clear communication skills are paramount; in an industry where you are interacting with people constantly face-to-face, you must be aware that even a wrong sound or word when you are with a client, might put off a deal. Perhaps, lose that client altogether.
We are in the business of people, whether we like it or not. So bring your own personality through your voice and speaking instrument when you are with a client. It takes courage to do so. Indeed we all get frustrated at times, but we must understand that tomorrow is another day. So next time you are with a client whether in person or over the telephone, recall this quote from my teacher’s first book: “You can’t make the grade in the 21st Century without consideration to the impression you are making vocally... I guarantee it.”